TERMS OF SERVICE

Last Updated: August 18, 2026

Welcome to Citrus Lead Engine ("Company," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of our website, software, lead automation workflows, missed-call text-back features, and related services (collectively, the "Services").

By accessing or using our Services, you ("Client," "you," or "your") agree to be bound by these Terms. If you do not agree, do not use our Services.

1. Scope of Services

Citrus Lead Engine provides software and automated lead recovery tools, primarily consisting of automated SMS text-backs triggered by missed inbound calls to your designated business line(s).

  • No Guarantee of Sales: While our systems are designed to engage callers rapidly and keep prospects focused on your business, Citrus Lead Engine does not guarantee specific conversion rates, closed sales, or revenue outcomes.

  • Service Availability: We strive for high uptime, but we do not guarantee uninterrupted operation due to third-party telecommunications networks, internet disruptions, or system maintenance.

2. TCPA, A2P 10DLC, and SMS Compliance

The Client bears sole responsibility for maintaining compliance with all applicable local, state, and federal messaging laws, including but not limited to the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), Cellular Telecommunications and Internet Association (CTIA) guidelines, and A2P 10DLC registration requirements.

  • Opt-In & Consent: You warrant that you have obtained all necessary prior express written consents from callers or leads before sending them automated SMS/MMS messages through our platform.

  • Mandatory Disclosures: You agree to maintain clear and compliant disclosures on your website, phone system, and intake forms informing callers that they may receive automated text responses.

  • Opt-Out Requests: You must honor all opt-out requests (e.g., replies of "STOP", "UNSUBSCRIBE", or "CANCEL") immediately. Our platform automates opt-out processing, but you must not manually override opt-outs for non-consenting leads.

3. Accounts, Fees, and Payments

  • Subscriptions & Billing: Services are provided on a subscription or fee-for-service basis. You authorize Citrus Lead Engine to bill your provided payment method on a recurring basis according to your selected plan.

  • Late Payments & Cancellation: Failure to pay subscription fees may result in immediate suspension or termination of your automated text-back engine. You may cancel your subscription according to the notice window outlined in your initial order form or account portal.

4. Intellectual Property Rights

  • Our Property: All software, algorithms, brand assets, logos, website copy, and system architectures associated with Citrus Lead Engine remain the exclusive property of the Company.

  • Client Data: You retain ownership of all business contact data, customer lists, and call logs uploaded or processed through your account. You grant us a limited, non-exclusive license to process this data solely to provide the Services.

5. Prohibited Uses

You agree not to use the Services to:

  • Send spam, unsolicited bulk messages, or deceptive, fraudulent, or offensive communications.

  • Violate any third-party privacy, intellectual property, or legal rights.

  • Reverse-engineer, decompile, or attempt to extract the source code of our automation engine.

6. Limitation of Liability

To the maximum extent permitted by applicable law:

  • Citrus Lead Engine shall not be liable for any indirect, incidental, consequential, or punitive damages (including lost profits, lost revenue, lost leads, or reputational harm) arising out of or related to your use of the Services.

  • Our total liability for any claim arising under these Terms shall not exceed the total amount paid by you to Citrus Lead Engine in the three (3) months preceding the event giving rise to the claim.

  • We are not liable for TCPA or regulatory fines levied against you due to your failure to secure proper consent from your leads.

7. Indemnification

You agree to defend, indemnify, and hold harmless Citrus Lead Engine, its officers, directors, employees, and agents from and against any claims, liabilities, damages, judgments, losses, costs, or regulatory fines (including legal fees) arising out of:

  1. Your breach of these Terms.

  2. Your violation of the TCPA, CTIA guidelines, or any applicable telecommunications or privacy law.

  3. Any dispute between you and an end customer/caller contacted through our platform.

8. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the state in which Citrus Lead Engine is legally registered, without regard to its conflict of law principles. Any dispute arising under these Terms shall be resolved through binding arbitration or in the state or federal courts located within our primary business jurisdiction.

9. Modifications to Terms

We reserve the right to modify or update these Terms at any time. Continued use of our Services after updated Terms are posted constitutes your acceptance of the revised terms.

10. Contact Information

For questions or concerns regarding these Terms of Service, please contact:

Disclaimer: This document is provided for informational and structural purposes. Because automated text messaging (SMS) is heavily regulated by federal laws like the TCPA and carrier guidelines (A2P 10DLC), you should have a licensed attorney in your state review these terms before officially publishing them on your website.